Infinite Corridor

Annex

TK Maxx

Title

TK Maxx Your Man

Project

Microsite

Agency

Direct to client

Let's face it, ladies, every guy needs a little 'Homme Improvement'. Give your fella a Zoolander-style makeover and share the results with the whole wide world. Isn't it time you TK Maxx-ed YOUR man?

Volkswagen

Title

Tiguan

Project

Interactive brochure

Agency

Proximity Download Case Study

This interactive brochure for VW's mini-SUV really brings the Tiguan's 'At home in the city' endline to life. A compelling and stylish off-line experience, the brochure was sent out on USB drives to selected members of VW’s customer database.

Crimestoppers

Title

Traffic Signs

Project

Microsite

Agency

Direct to client Download Case Study

A ground-breaking appeal to get punters to report any signs of abuse or trafficking to Crimestoppers. Housed within a fake porn site, the controversial campaign's effectiveness was praised by the police, Crimestoppers and the Home Office.

Emirates

Title

Non-Stop Fernando

Project

Microsite

Agency

Lean Mean Fighting Machine

Meet Fernando. He’s the brazillian star of this multi-award winning project for Emirates, which lasts a colossal 14 hours and 40 minutes - the exact time it takes to fly from Dubai to Sao Paulo NON-STOP with Emirates.

Volvo

Title

Rush

Project

Interactive game

Agency

Euro RSCG 4D Amsterdam Download Case Study

A multi-award winning adrenaline-packed, interactive game based on Volvo's sponsorship of the round the world yacht race. Players direct the realtime drama as a rescue crew sets out to save a yacht in distress.

Specsavers

Title

Shuttle 2 for 1

Project

MSN homepage takeover

Agency

Direct to client

More takeover shenanigans for our friends at Specsavers with NASA's now-defunct Shuttle as the setting for our latest heist on the MSN homepage. Combining live action, 3D and Flash, the finished work was a BIG hit with users and won 'Smartest Ad EMEA' at the 2011 Rich Media Awards in Noo Yoik! *blushes*

Specsavers

Title

Mr Men free offers

Project

MSN homepage takeover

Agency

Direct to client

The Mr. Men provided the innocent-looking inspiration for this fiendishly complicated takeover. The ad had a stunning 48% expansion rate (more than 50% above the norm), which meant in 24 hours, 4.7 million users took the trip to Happyland, interacting with the creative for a staggering average time of over 2 minutes. For the same campaign, infinite corridor also created a series of ads to run on LU's platforms and escalators and a rather cute flash nanosite.

Specsavers

Title

MSN Homepage Takeover

Project

Online Campaign

Agency

Direct to client

The Specs Effect campaign was an affectionate pastiche of Lynx/Axe’s famous ‘Billions’ spot. Taking the campaign online, infinite corridor created a series of rich media banners and a rather nifty takeover of the MSN homepage. Click here to play with the Rich Media executions.

Specsavers

Title

The Specs Effect

Project

Rich media display

Agency

Direct to client

Here's a quick movie of a couple of those executions (leaderboard and monster).

Kenco

Title

Make A Difference

Project

Leader Board

Agency

JWT/Stink Digital

A couple of ‘flash-y’ banners demonstrate how Kenco and their customers help the communities who grow their coffee beans.

McDonald's

Title

Nosferatu

Project

Banner

Agency

Razorfish

Banners needn't be boring. A fun, film-themed, rich media, expandable banner promoting McDonald's 'Take a friend' 2 for 1 cinema ticket offer.

Specsavers

Title

Mr Men free offers

Project

Tube OOH

Agency

Direct to client

Some of our our eye-catching executions for cross-platform, escalator and station displays. The real things were mute, of course, but any excuse to play the music.

Specsavers

Title

Tube Campaign

Project

OOH

Agency

Direct to client

Specsavers asked infinite corridor to create these charming animations to be screened at stations on the London Underground – and we were very happy to oblige.

Illustration by the brilliant Oscar Armelles

Nike

Title

Most Wanted

Project

Online films

Agency

AKQA

Nike's 'Most Wanted' campaign set out to find the footie stars of the future by holding UK-wide trials for hundreds of young hopefuls. Mixing live action and motion graphics, these demos of the training exercises feature Joe Cole and William Gallas showing how it should be done.

Rimmel

Title

The Max

Project

Web Content

Agency

JWT

Created for Rimmel’s Bebo channel, these stylish behind-the-scenes pieces capture all the glitz, glamour and excitement of Lily Cole’s latest shoot for The Max and Stay Glossy Lips ad campaigns.

Hellmann's

Title

Squeezy Skills

Project

Web Content

Agency

Ogilvy

To launch Hellmann's new design squeezy bottle, this fun online film opened Ogilvy's 'Squeezy Skills' website, showcasing the sarnie-making antics of Britain's Got Talent grand finalists, The Barwizards.

ART

Title

There Are No Others, There Is Only Us

Project

Installation

infinite corridor’s James Smith-Rewse collaborated with visual artist and activist Marc Silver to create this haunting video installation on the nature of collaboration and the hypnotic power of crowds.

Duration 10 min, Large file so please be patient.

About

infinite corridor creates advertising, branded content and art pieces for the interactive age. From concept to production to launch, infinite corridor can connect a brand to its audience via whatever channel best suits your needs. With award-winning in-house expertise spanning the visual arts, features, drama, comedy, advertising, interactive, broadcast and animation, infinite corridor can assemble the perfect team to bring your project to life.

David Baksh

Creative Director

James Smith-Rewse

Technical director / editor

Andy Packer

Editor / Designer

Contact

James Smith-Rewse / james@infinitecorridor.co.uk

David Baksh / david@infinitecorridor.co.uk

Andy Packer / andy@infinitecorridor.co.uk

infinite corridor is a trading name of Annex Films Ltd.

Registered in England & Wales Number 1097568

infinite corridor @ Annex
8 Ganton Street
London
W1F 7QP
T: 44(0)207 4401400
F: 44(0)207 4377507

Blog

14/07/11 (insert space related pun here)

Posted by David

'One small step', 'We have lift off', 'Out of this world' and 'I think I've blown an O-ring' - all of these phrases and many more should write themselves into any post involving space and astronauts. However, for brevity's sake, we'll just point out that our Space Shuttle takeover for Specsavers has had some very nice things said about it - and point you towards this interview that David gave to those lovely people on the creativezone blog.

12/01/10 He's SO hot right now!

Posted by Andy

David on-set for TK Maxx Your Man. Underneath that helmet is one very confused and frightened young man.

30/11/09 You. Are. Here.

Posted by David

If blog entries are like buses, the i.c. Oyster card is about to take a proper pounding. A little while ago, with a minimum of fuss, infinite corridor was born. We thought we’d find our feet, design a logo, build a website and then put out a press release telling the world that infinite corridor had arrived. Easy.

Well, things got busy (thanks TK Maxx) and in all the excitement we forgot the press release. We did find the time to release a couple of other things, though (The Bravermann Project & There Are No Others…) but more on those over the next few days.

So, for now, please consider this to be our Official Launch Blog Entry. Sorry for the delay but we hope you liked it as much as having the double seat on the top deck at the front of the bus all to yourself.

Hmm. Actually, forget the bus analogy.

Welcome to infinite corridor.

You. Are. Here.